New York ice cream shop nearly doubles online revenue during closure.
Normally on hiatus throughout the winter, 2 Scoops saw an opportunity to bring in revenue during the off-season while also warming guests’ hearts. Using Popmenu’s Ordering Events, the Hamburg, NY creamery offered guests an opportunity to order and pick up delicious ice cream cakes to celebrate Valentine’s Day. The team was able to inform guests of the holiday special through email, social posts, and website announcements, collect payment in advance, track demand, and notify guests when to pick up their order. The cherry on top? 2 Scoops sold out their ice cream cakes in one single weekend, earning them 1.8x more revenue in 3 days than they earned in 3 months of regular online orders.
“We originally used forms to capture future orders, but a lot of customers would request an order and then never pick it up. We don’t have that problem when using Ordering Events.”
— Susan Szczypierowski , Co-Owner, 2 Scoops
The Impact of Ordering Events with Popmenu
| Total Orders | Total Revenue | |
|---|---|---|
| Online Orders | 120 over 3 months | $4,541.14 |
| Ordering Events | 220 in 72 hours | $8,279.62 |
