Spring is quickly approaching and bringing with it a series of holidays and events that restaurants can capitalize on to drive an immediate boost in business. Read on to learn how you can leverage ideas from other restaurants’ promotions to drive sales this spring.
Attract sports fans to your restaurant
Spring brings a wave of exciting sporting events, making it the perfect opportunity to establish your restaurant as the go-to destination for guests who want to root for their favorite teams.
Gracie O’Malley’s, an Irish pub in Chicago, capitalized on this trend by hosting March Madness watch parties. They invited guests to reserve tables in advance through email and saw a boost in business throughout the entire tournament.
Looking to rope in business from other sports offerings? This year, Spaghetti Western Italian Cafe focused on the attendees of the nearby Houston Rodeo, encouraging the huge crowds to stop by the restaurant on their way to or from the event. Positioning your restaurant as the best stop for post-game grub can help your business see a massive uptick in dine-in customers!
Capitalizing on holidays
There are several food-centric spring holidays that present an excellent opportunity for restaurants to attract guests. While not as prominent as the holidays at the end of the year, they can still help drive significant business.
For instance, St. Patrick’s Day is a popular early spring celebration that many restaurants take advantage of. D Z Akins’ in San Diego does an exceptional job of keeping it top of mind with their guests by sending out multiple messages and posts to customers through email and social media. Their messaging mentioned special dishes and customized catering offerings to entice guests to celebrate the holiday with their food.
Mother’s Day is one of the most significant restaurant holidays of the year, punctuated by special brunches, dinners, and takeout menus. Clay Hill Farm served a special menu for the holiday so their guests had an easy way to show their moms some love.
You don’t have to limit yourself to just the big holidays. There is a wide range of national food and beverage holidays you can tap into during the spring, such as National Burrito Day, National Hamburger Week, or American Craft Beer Week. These are perfect excuses to message guests and ask them to visit your restaurant. Check out this calendar and plan fun email or social campaigns to drive more business.
Effective marketing tools to keep your guests informed
Spring provides a wealth of opportunities for restaurants to connect with their guests while driving sales. Need help getting the most out of your spring plans? Popmenu can help! Our platform features marketing tools and services designed for restaurants that make managing marketing and growing sales easy. Schedule a free demo with one of our experts to learn more.