Performance Insights

Be as confident with your data as your dishes.

Real-time insights that tell you what's working, what's not and where to focus next.

Business Overview

Get a pulse on your business.

86 guesswork. Quickly identify opportunities to grow your website visitors, marketing activity and online ordering sales.

  • Real-time KPIs for revenue, orders, and traffic
  • Side-by-side month-over-month comparisons
  • Historic trend views across all key metrics
  • Next best action insights surfaced automatically

Website Visitors

Gain insights into how guests browse your website.

See who's visiting and actions they're taking to optimize your digital storefront.

  • New vs. returning visitor breakdown
  • Top pages, menu items, and conversion paths
  • Device and traffic source breakdowns
  • Menu view-to-order conversion rate

Marketing ROI

Drill into your marketing results.

Measure marketing impact and double down on the campaigns that grow orders.

  • Campaign-level revenue attribution
  • Open rate, click rate, and conversion tracking
  • Total marketing ROI calculated automatically
  • Smart recommendations to improve every send

Ordering Trends

Track online ordering trends.

Get a clear view of how online orders fuel your revenue, best sellers, popular times, and more.

  • Peak ordering hours and day-of-week trends
  • Top-selling dishes and categories ranked by revenue
  • Order volume by channel (pickup, delivery, dine-in)
  • Actionable suggestions to increase average check size

Your growth starts here.

Walk through Popmenu on your restaurant. No slides, no pressure.

  • 20-minute walkthrough, no slides
  • No contract required to start
  • Live on your menu the same day

Join 10,000+ restaurants already on Popmenu

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